Description

Marketing can be viewed as an organizational function and a set of processes for creating, delivering, and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. In this course, learners will be introduced to the fundamentals of marketing, from the traditional marketing mix to digital marketing, including steps on how to develop a marketing plan.

Learning Objectives

  1. Understand the business function of marketing in an organization
  2. Know what the traditional marketing mix comprises of
  3. Get insights into the aspects of digital marketing
  4. Gain knowledge on the steps to develop a marketing plan

Methodology

E-learning, knowledge checks, and assessment quiz

Course Duration

1.50 CPE Hours